Overview: CPC is an Experiential Marketing company who has been operating for over 30+ years with notable clients such as Coca-Cola, Mazda, Target, General Mills, NCAA, etc.
The Ask: Give the brand a face lift that emphasized their flexibility with a wide range of clients. CPC stood for many things over the years, but the one that had stuck was Create, Play, Connect, and that's exactly what we focused the entire brand around.
Bag of tricks:
Creative Direction, Photography Direction, Design
Paul Vincent - Photography
Joshua Adrian - Development