BFGOODRICH KM3

Overview: BFGoodrich makes the best off roading tires, period.

The Ask: What started as a tire launch quickly turned into a brand makeover. 

 

Bag of tricks:
Art Direction

Credits:
Drew Martin - Photography
Ryan Taylor - Video
Don’t Blink - Video Editing
Agency: SixSpeed

Featured on: bikeexif, blessthisstuff, fubizSideburn, The Ride, Tank Moto

 
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